Shutterfly is the category leader in photo-to-product creation. They enable customers to bring their photos and memories to life with cards, home decor, and other photo gifts. My work there, directing a team of up to nine people, has focused on bringing the brand to life across multiple channels online and through direct mail. My recent focus has been on brand expression and seasonal campaign development. This campaign work focuses on creating mini brand stories, proof of concept, and style guides that we present and share out with the entire creative team and our clients. shutterfly.com
Our holiday campaign celebrated the specialness and DIY spirit of personalized cards and gifts. Our campaign encouraged customers to “Get Making” during the holiday season and to use Shutterfly to create unique gifts for everyone on their list.
Creative Director: Nicole O’Shea
Senior Art Director: Christina Clugston
Copywriters: Alex Peterson, Robin Burns Worona, Tania Rohan
Designers: Nikki Decker, Terri Driscoll, Soni Obinger
Jr. Designer: Katelyn McDonough
Calligraphist: Mary Dyer
Photo Direction: Meghan Pakes
Photography: Miki Duisterhof
Stylist: Claire Mack