OVERVIEW
TheKey — Global Rebrand America’s premium in-home care provider for older adults
I partnered with TheKey on a comprehensive global rebrand, developing marketing assets across B2B and B2C communications and rolling out new creative across web, social, display, photo strategy, and print.
Brand Photography
Photography was art-directed to authentically reflect the company values and target demographics, ensuring consistency and emotional resonance across all touchpoints.
Brand Story
Art directed website redesign, social media assets, display ads, signage, and print collateral—resulting in a unified brand story.
