Urban Outfitters hired me to evolve their brand photography from whimsical and juvenile to a more editorial and trend-forward look. As their Art Director/Photo Art director, I directed a creative team of four to five designers, producers and hired outside photographers. Together, we traveled all over the world, publishing seven or more catalogs each year. We also created all the photography that supported Urban Outfitter’s marketing materials for in-store, online, and email.
Creative Director: Kevin Lyons
Art Director: Christina Clugston
Junior Designer: Christopher Luxton
Stylist: Joanna Ewing
Photographers included: Cass Bird,
Mark Borthwick, Jason Nocito,
Valerie Phillips, and Clarke Tolton