Groovebook is an app that creates a subscription-based photo book. To grow their business, they knew they needed their brand to feel relevant to a younger audience. This required a new brand identity and a refreshed brand voice. I was in charge of art directing all aspects of the rebrand, including logo design, photo direction, product innovation and style guide creation. groovebook.com
Art Director: Christina Clugston
Senior Designer: Suzi Slavik
Photographer: Caitlin Beyer
Stylist: Cathryn Guevarra